The current fashion landscape is still characterised by global uncertainty and drastic transformation. However, times of change are always a breeding ground for visionaries, strategists and early adopters who sense opportunities where others only see problems. Now is the perfect time to say goodbye to old conventions, question the status quo, turn processes inside out and move forward with determination and a brave mindset. Retailers and brands need new sustainable models of cooperation to successfully navigate through the crisis. To do this, they need a place to meet.
SEEK's Conscious Clubbers take the lead
Sustainable fashion and responsible business are not just trends, they are imperative and the pressure from customers and politicians is reaching new heights. The up-and-coming generation of brands already gave the hang of it, and this is reflected throughout SEEK's Conscious Club. The community, which is growing, continuously wants to learn and relies on collective power. The Conscious Club brings together absolute pioneers, newcomers and brands that seriously want to do things differently. The makers of SEEK are happy to welcome Jan N' June, Kings of Indigo, Moea, O My Bag, Thinking Mu, Twothirds, Bask In The Sun, Dedicated, Girlfriend Collective and Ifeelnut, among others.
"We explicitly don’t want to be the raised forefinger of the industry. We see ourselves as a mirror as well as a source of inspiration and can give the industry food for thought by highlighting themes and success stories of exciting brands." Marie-Luise Patzelt, Show Director SEEK
PREMIUM redefines itself
Nothing stays the same forever, except for the fact that everything is always changing. The needs of all market participants are constantly changing - and with that PREMIUM is constantly redefining itself as a platform with and for the market. It's still about racing against the competition, about how you get yourself talked about, tell stories, deliver quality, inspire and above all: how you manage to think things in a new way. We are at a turning point and it has never been more important to build alliances, set the right priorities and discuss new business models and opportunities together. Confirmed brands are Shaft Jeans, Silvano Sassetti, Emu Australia, Roeckl, Nø Name, Sun68, Crush as well as Floor, Maanesten und Avi Leather, and many more.
What the buyers say
"For us as a retailer, Premium was and continues to be of enormous importance when the selection of exhibitors is more target group-oriented and thus more meaningful. The last fair was a really good new start, we are excited and hope for the next Premium, we will be there as always." Michael Teppich, TATEM
"Markets are conversations. The purchasing behaviour of our customers is changing faster and more unpredictably. This makes it necessary to have conversations along the value chain and to readjust cooperation. I see fairs like Premium and Seek as the ideal opportunity for this. It's not so much about viewing new collections, but more about exploring partnership frameworks. Which brand suits me, which shares the same values, which partnership can arise? This is what I go to Berlin for." Andreas Feldenkirchen, MATTER URBAN MARKET
"Trade fairs like Premium and Seek score points with us especially in terms of time efficiency, because you can attend many appointments in one place on one day and thus save some travel. Our expectation for the January editions is that there will be a lot of new things to discover, new impressions to gather, old partnerships to cultivate and possibly new ones to form." Zamin Derafshi, FÊTE DE LA BOUTIQUE
We can only do it together
The goal of the Premium Group formats is to create a framework that enables all market participants to sustainably improve their business. To achieve this, the team relies on curation, inspiration and content on the most relevant topics and trends - the focus is on a comprehensive, informative and inspiring experience. In times when everything seems to fall apart, it is time to confront this, to join forces and to pave the way into the future with united forces, courageous and solution-oriented. Premium group does not do things by halves, all or nothing. See you there.